DULUTH, MN (July 8, 2025) – Visit Duluth has launched a new marketing campaign targeting Minnesota audiences and beyond. The campaign, “Talk Duluthy to Me” aims to lure travelers into wildly, weirdly and wonderful Duluth.

Delivering a clever and fresh vibe, the campaign will strategically concentrate its efforts within the state to reach Duluth’s core target market while simultaneously expanding reach into growth drive markets. A spin on local lingo that playfully extends the invitation to all those Duluth-curious will be featured across a variety of tactics including digital, social, print and out-of-home advertising.  

“Duluth speaks for itself with natural beauty, vibrant culture, and a warm welcome for all,” said Mayor Roger Reinert. “I’m excited about Visit Duluth’s efforts to showcase our city in a bold, fun, and creative way that sparks curiosity and invites visitors to experience all that we have to offer.”

Rooted in Visit Duluth’s core brand, “Duluthy” represents how unique Duluth is. It represents the magical x-factor, or the “je ne sais quois,”  that elevates the city beyond the obvious. The refreshed campaign was a collaborative effort between Visit Duluth and Madden Media, the organization’s marketing and advertising agency partner.

“We wanted a campaign that encompassed the personality and distinctiveness of Duluth,” said Visit Duluth Board Chair Lynne Williams. “Working with Madden Media, we were able to create something super special that is going to evoke lasting impressions within our audiences.”

Duluth is ready to welcome visitors this summer and beyond, with preparation already underway. Locals and visitors alike are invited to check out upcoming area events, including:

• Festival of Sail, July 10-13, Harbor Plaza near the DECC
• Bayfront Reggae & World Music Festival, July 19, Bayfront Festival Park
• FinnFest, July 23-27, DECC

See all upcoming events at visitduluth.com/events. 

Later this summer, Visit Duluth will have a presence at the Minnesota State Fair. The organization has partnered with the Duluth Entertainment Convention Center (DECC) to bring a booth to the Education Building for the duration of “The Great Minnesota Get-Together” where it will invite visitors to learn more about the destination, hand out promotional items and conduct a sweepstakes for a grand prize getaway to Duluth. Follow Visit Duluth on social media for updates on a state fair schedule and other details.

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About Visit Duluth

Visit Duluth is a collaborative tourism initiative with the shared goal of increasing leisure travel, as well as conventions, events, and sports tournaments to the great port city. Learn about all Duluth has to offer at VisitDuluth.com or @VisitDuluth on Facebook and Twitter and @visit_duluth on Instagram.

Media Contact:

Grace Devine

Public Relations Madden Media

gdevine@khm.agency

Campaign Information + Photos: HERE