Social Media Promotion Terms & Conditions

Eligibility

  • Businesses must operate within Visit Duluth’s geographic service area.
  • Content must align with the destination brand, mission, and audience.

Content Submission Requirements

Partners must:

  • Submit requests through this form.
  • Provide complete, ready-to-post materials (copy, images, links, dates).
  • Submit content at least 10 business days prior to requested post date.
  • Confirm all event details are accurate and publicly available.

The CVB reserves the right to edit copy for:

  • Tone and brand alignment
  • Length and clarity
  • Platform optimization
  • Legal compliance

Content Guidelines

The CVB will not post content that:

  • Promotes political candidates or ballot initiatives.
  • Contains discriminatory, defamatory, or offensive language.
  • Violates copyright, trademark, or intellectual property laws.
  • Includes misleading pricing, false claims, or unverified promotions.
  • Promotes adult content, illegal activity, gambling (if restricted), or regulated substances.
  • Competes directly with a paid CVB advertising partner during exclusive campaign windows (if applicable).

Image & Video Rights

By submitting content, the partner:

  • Warrants they own or have full rights to all submitted materials.
  • Grants the CVB a non-exclusive, royalty-free license to use the materials across CVB-owned digital platforms.
  • Confirms all identifiable individuals have provided appropriate release permissions.

The CVB is not responsible for copyright disputes arising from submitted materials.

Posting Discretion

  • Social posts are not guaranteed and are subject to editorial discretion.
  • The CVB reserves the right to:
    • Decline requests
    • Reschedule posts
    • Modify format or messaging
    • Remove posts if information becomes inaccurate

Editorial priority may be given to:

  • Seasonal campaigns
  • Paid placements
  • Destination-wide initiatives
  • Events of regional or economic impact

Scheduling & Frequency

  • Posting frequency per partner may be limited (e.g., X posts per quarter).
  • Time-sensitive events may receive priority but are not guaranteed placement.
  • The CVB does not guarantee specific posting times or engagement levels.

Indemnification

Partner agrees to indemnify and hold harmless the CVB, its staff, and board from any claims arising from:

  • Inaccurate information
  • Intellectual property infringement
  • Event cancellations or operational failures
  • Regulatory non-compliance

Crisis & Reputation Management

  • If a partner experiences legal, reputational, or operational issues, the CVB may remove or decline related content.
  • CVB reserves the right to suspend promotional activity during emergencies or crises.

Tagging & Links

  • CVB may choose whether to include direct links, ticket pricing, or booking codes.
  • Affiliate or commission-based links must be disclosed.
  • Excessive promotional language may be edited.

Contests & Giveaways

If a partner requests a giveaway:

  • Must comply with platform rules (Meta, Instagram, etc.).
  • Must include official rules, eligibility restrictions, and prize details.
  • CVB must approve contest mechanics in advance.
  • Partner is responsible for prize fulfillment and tax reporting.
  • CVB may require a liability waiver and indemnification clause.

Paid vs. Organic Promotion

  • Organic social posts do not include paid boosting unless otherwise agreed in writing.
  • Paid social placements require a separate agreement and budget approval.
  • Performance metrics are not guaranteed for organic content.

Performance & Reporting

  • Engagement metrics are not guaranteed.
  • CVB may provide performance data at its discretion.
  • Social media promotion does not constitute endorsement.

Term & Modification

  • These terms may be updated at any time.
  • Continued participation constitutes acceptance of updated terms.