marketing campaign & materials
Marketing & Brand Resources
Welcome, industry partners! At Visit Duluth, we believe that our city’s story is best told together. This is your comprehensive hub for connecting with our team and accessing essential marketing materials, brand assets, and industry insights. Thank you for helping us showcase Duluth in an exciting and engaging way, and for making us a world-class destination!
Our Campaign: “Talk Duluthy to Me”
Our new campaign, “Talk Duluthy to Me,” is designed to lure travelers into the wildly, weirdly, and wonderfully unique spirit of Duluth. Rooted in our core brand, “Duluthy” represents the magical x-factor that elevates our city beyond the obvious. It’s a clever and fresh vibe that puts a playful spin on local lingo, extending an open invitation to all. We encourage you to use this campaign’s creative energy in your own marketing efforts.
Industry Insights & Media Toolkit
We believe in an inclusive partnership model, and we are committed to providing our partners with the data and knowledge they need to succeed. Download our tourism industry guides with useful information on visitors, audience demographics, and opportunities. Combining these resources with your industry knowledge and passion will help you effectively tell the story of our community.
Brand Guidelines
From tone and voice to logo usage and photography inspiration, our guide contains everything you need to know about the Duluth brand. Or grab a quick one-sheet resource that helps guide how we talk about our city.
Download Brand Guidelines
Photo & Video Library
In need of high-quality Duluth photos or video clips for your promotions? Our curated collection is available for local businesses and industry partners to use. Please credit Visit Duluth for any media used.
Explore the Media Library
Visitor Audience Guide
This one-sheet resource breaks down our key traveler audiences. Use this information to tailor your messaging and reach the right visitors with the right stories about what makes Duluth so special.
Download Audience GuideAdd or Update Your Business Listing
If your Duluth business is not listed on VisitDuluth.com, or if your current listing needs to be updated, we’re here to help! Fill out our form, and we will get your business added or updated as soon as possible.
Contact the Industry Relations Team
Still can’t find what you’re looking for? If you have questions about a partnership, marketing opportunities, or need additional assistance, our team is here to help. Feel free to reach out directly with any questions, and we’ll get you the answers you need!