
About Visit Duluth
Our Mission & Our Story
Visit Duluth is the city’s officially recognized destination marketing organization (DMO), dedicated to showcasing the vibrant spirit of our city and inviting visitors to love it like we do. Chartered in 1935 as a nonprofit corporation, we proudly represent over 400 local businesses that make up Duluth’s tourism, sports, and B2B event industry. Our mission is to promote the Duluth area as one of America’s great vacation and meeting destinations while providing comprehensive, unbiased information to all who travel here.

Let’s Talk Duluth!
Have a question about planning your trip to Duluth, Minnesota? Whether you’re looking for recommendations on the best hiking trails, curious about upcoming events, or need assistance finding pet-friendly accommodations, our friendly team is here to help! We love connecting with visitors, travel partners, and anyone interested in our fantastic city. Feel free to reach out to us – we’re ready to talk Duluthy with you!
Off the Grid, On the Lake
Duluth is more than just a place – it’s a feeling you’ll instantly connect with when you get here. Our city, nestled uniquely between Lake Superior and rocky bluffs, is unapologetically original, truly unique by nature. The air smells better, the local brews taste better, and the people just seem happier here because they are. At Visit Duluth, we seek to embody the essence of what makes this place so special. When you come to Duluth, you don’t just visit; you become a part of what makes this place extraordinary. And even when you leave, the Duluthy spirit never leaves you. You’ll get it when you get here.
The People
Quirky, diverse, industrious, adventurous, and incredibly friendly. The locals are the true personality of Duluth. Everyone is ready to talk Duluthy and warmly welcome our visitors.
The Pace
Whether you’re seeking heart-pumping outdoor adventures or the cozy, hygge-inspired vibe of a neighborhood brewery, Duluth offers a rhythm for everyone. We embrace a philosophy where life is savored.
The Place
Part rugged wilderness, part refined urban charm, Duluth is 100% original. It’s a city perfectly integrated with nature, offering signature sights like Lake Superior and the Superior Hiking Trail.